Bring those buyers in!
In 2011, approximately 90% of buyers searched for listings online, evaluating pictures to decide whether
to visit a property or not. Staging will help ensure you get a knock on your door.
Staged homes show better. Some agents will
not bring clients to a property that does not show well.
A staged property is one that everyone wants to see. The emotional connection
to a staged home brings buyers back and results in a quicker sale.
Return on Staging investment
- Staged homes
sell, on average, up to 17% higher than non-staged homes (US Housing and Urban Development).
- A non-staged home is on the
market an average of 30.9 days versus 13.9 days for a staged home (The New York Village Voice).
- The cost of staging
is always less than the typical first time price reduction, which is generally between 10%-20% of the asking price.
- Only
an estimated 10% of prospective buyers can visualize the potential of a home. So if your home is not effectively staged, an overwhelming
90% of buyers will dismiss it and move on with their search.
- Homes that sell after 4 weeks on the market sell for 6% less
than those sold within the first 4 weeks (National Association of Realtors Survey). Additionally, most people tour a property the
first 5 to 10 days it is on the market than at any other time. Since timing is everything, properties should be staged right from
the start.
The following chart shows a summary of the results of HomeGain's National Survey, based on the top twelve
areas of home improvement identified by real estate agents. Note that Home Staging is in the top three categories for highest return
on investment. Essentially, staging doesn't cost you a dime!
STAGING IN THE NEWS
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Walking into a vacant property gives you a completely different feel than walking into a home that has been staged to sell. Read the
compelling reasons below to appreciate the necessity of turning vacant properties into cozy homes, with the use of rental furniture
and accessories.
Vacant homes give the impression that the seller is desperate.
Empty rooms suggest a desperate seller to
potential buyers. Buyers are more likely to offer much less than the asking price.
Buyers want a home, not a house.
Buyers
buy on emotion. When they walk through a property, they are looking for that 'just like home' feel. When a property is empty however,
the rooms appear smaller, impersonal and not at all welcoming. So instead of buyers lingering to envision their potentially new living
space, the 'unwelcome' feeling points them out the front door.
Empty rooms do not provide a frame of reference.
Since most
buyers cannot visualize size and scale, it is especially difficult for them to envision how their furniture will fit in a room. Buyers
are left to wander through the home, unsure as to whether each space can in fact accomodate their needs. They spend their time playing
a frustrating guessing game.
A vacant home allows buyers to focus on the negatives.
With nothing to look at but the bare
walls, vacant rooms allow buyers to focus on each and every imperfection. A slight nick in a baseboard or small crack in a tile, could
otherwise easily go unnoticed. Instead, picky buyers are sure to see and exaggerate flaws and feel justified in offering less than
the asking price.
- Potential buyers could spend more time trying to understand the layout of the property, rather than envisioning themselves living
in the space! -